The brain works towards its most current dominant thought
Just how exact and burning is your desire or your goal? Let’s take a look at a classic example based on the book The Silva Mind Control Method of Mental Dynamics by Jose Silva and Burt Goldman which I will recount here in my own terms.
Suppose it’s a hot summer afternoon and you’re thirsty but you are seated comfortably on your lazy boy and you’re in the middle of watching a very exciting game on TV. I’d bet you wouldn’t so much as move an inch to get a glass of cool, refreshing water from the fridge a couple of feet away from you. Now in this example the goal is pretty much clear – a glass of ice-cold water. But you put off taking one because a more urgent need is at hand – not wanting to miss a moment of the game you’ve been waiting. The latter desire is greater than the former. But suppose we intensify the desire by describing how bad your thirst for water was. Suppose it’s the same time of the day. You’re watching the same game. But your throat is so parched as if a pail of hot dry sand from the Sahara has been poured into your mouth. Now, that’s intense, isn’t it? Screw the game! This time I’d bet that because your thirst is so bad you’d crash trough walls to get that coveted glass of ice-cold refreshing water, right?
So, you see, a strong and urgent desire is key to action.
How do you blow up or strengthen your desire to motivate you to act?
Begin with the end in mind. That’s what Stephen Covey taught as one of the seven habits of highly effective people. I couldn’t agree more. Every action starts with a goal. So now you have a goal that you’d want to achieve, how do you strengthen your desire to motivate yourself to act? Here’s how.
- Above all, know specifically what you want. A few years back a friend of mine who sells life insurance told me that when he was just starting out his goal was to buy his first car out of selling life insurance in six months! Six months! He kept at it and in five months and 21 days he bought his first car.
- Write down your goal because you could sidetrack. If you want a car in six months, write it down and write down the model, make and color of the car. Write down specifically how your goal looks like.
- Create mental and visual pictures of your goal. Make it a perfect mental and visual picture. Another life insurance agent who, at her first year in selling life insurance, wanted to make it to the convention for top producing agents to be held in Las Vegas, Nevada, which was just a couple of months ahead. To keep her eyes on the goal, she downloaded pictures of Las Vegas and set them as wallpaper on her laptop. She stared at those pictures each day. Eventually, she made it to the convention. You could do this mentally as well. But first, write down on a piece of paper your goal. Each day for a couple of minutes (at least 10 minutes is best) go to your room, close your eyes and create mental pictures of, say for example again, a car. See yourself standing next to your coveted car. Imagine touching its shinning red hood. Imagine getting inside, feeling everything inside it. Make it vivid. Make it alive. (With this exercise I always experience my heart racing and my palms sweating in anticipation of achieving my goal. I suppose I’ve successfully created mental pictures that my body start to feel weird as if I am actually experiencing my goal.)
- Go out of your way and experience the actual goal. Here’s another story of a very successful sales manager. When he was just starting out all he wanted was to buy a nice house in a posh neighborhood. Once a week, he’d borrow a car from a friend, drive to his dream neighborhood with his wife and he would actually walk around the neighborhood and get inside one of the model houses. He actually experienced his goal. After closing several sales he got the coveted house in that same neighborhood and his own car.
- Write down your daily, weekly and monthly action plans to achieve your goal and keep at it! Write down a detailed plan of execution. For example, the only means by which you can achieve your goal is to sell more of whatever you are selling to buy your first car, plan how many, say for example, life insurance policies must you sell each day, each week, each month to earn the net commission you need to buy the car. Write down how many people you need to see in order to get the number of sales you need to close to attain your goal. Remember, not planning at all is planning to fail.
- Don’t procrastinate! Start right away! As soon as you have set down your plans execute them right away. The blacksmith does not strike the iron when it’s cold. You could loose your enthusiasm if you put off executing your plans. (More on enthusiasm later.) In the immortal words of Nike - “Just do it.” And do it now!
- Focus! Each day go back to your written plans, cut-out pictures and mental visions of your goal and contemplate about it at least twice a day to keep that flaming desire burning intensely. Think about it vividly at least 10 minutes a day. Dream about it. Always make your desire white hot! Don’t let it cool down!
I urge you to read again and again these very helpful tips on how to intensify any desire and put them to use right away. You can be an overnight sensation in your endeavor for all you know. If not, expect to become a hit within 100 days!
For more on intensifying and creating vivid mental pictures of your desires read The Silva Mind Control Method of Mental Dynamics by Jose Silva and Burt Goldman.
Up next, we’ll take a look at a mental state that if added to desire will turn you into a human dynamo ready to turn you into an overnight sensation.



